Shanaaz & Ziyaad Solomon started Long Street Life in 2011. The two found themselves and friends constantly in town and Long Street. Over the years they began to make friends and learn the stories of other people whose lives revolved around the city. They then realized there was something called “The Long Street Life”. While Ziyaad studied film they used their twitter handle @LongStreetLife as a platform to access events around the city and share videos, photographs and experiences. Over the last 4 to 5 years the twitter account has grown to 11 000 Followers with a healthy rate of interaction and engagement from tweets and retweets. Twitter has really been the base of the brand. We also have a blog and Facebook page that is used, as support platforms when creating longer form content.